Market Trends

Education Looks Eastward: Snapshots from Beijing's Global Education Technology Summit

Beijing—China is a different world when it comes to education and tech. Teachers are revered, most families spend about a third of their income on their children’s education, and most students spend at least an hour a day on some kind of online learning.

The Rise of Early-Career Enhancers in Education

General Assembly, a bootcamp, will help you master new skills in design, marketing, technology and data—and offer to help you get a job.Udacity, an online-learning platform, helps you learn the latest in deep learning, machine learning, and web development—and promises it will help you qualify for your dream career.

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MinecraftEdu Creators Struggle to Find a Second Hit

As The Verve and Billy Ray Cyrus can probably tell you, a second hit is far from guaranteed. The makers of the once-popular MinecraftEdu know a thing about it too.

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What U.S. Companies Should Know About Asia's Edtech Market

Last summer, when I was working for ThinkCERCA, which helps students develop critical thinking skills through reading and writing, the edtech startup was facing a big decision: should it try and break into the lucrative Chinese market?

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3 Ways a Company Can Personalize Its Support for Teachers

Education is awash with efforts to personalize learning. But what does it mean for a company to personalize its support for the teachers who use its product? School leader, Jordan Silvestri and Kiddom representative, Melissa Giroux, describe what it takes for an edtech company to deliver the kind of personalized experience to its customers that teachers give to their students.

Why Solving the Teacher Shortage Is Critical for Edtech

School districts nationwide are facing a critical teacher shortage and the situation is only expected to worsen in the next few years. This issue has many implications for student learning, but one that is often overlooked is that a shortage of qualified instructors can have a crippling effect on a school district’s ability to implement technology effectively.

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Why Google Maps—not Netflix or Amazon—Points to the Future of Education

“He who controls the metaphor controls the debate.” – David GergenAmong the many lessons I learned from my time working for David Gergen, an advisor to four U.S presidents and now the director of the Center for Public Leadership at Harvard’s Kennedy School of Government, was that metaphors matter in public life. The prevailing metaphor in a field shapes the contours of a conversation.

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In Move to ‘Unlimited’ Pricing Model, Cengage Hopes for a Comeback

It’s been about five years since Cengage Learning filed for bankruptcy, stumbling under the weight of shrinking print sales, a rough transition to digital and too much debt. The company reemerged a year later intent on growing its digital offerings and making more strategic acquisitions and partnerships.

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What Happens to Student Data Privacy When Chinese Firms Acquire U.S. Edtech Companies?

Between the creation of a social rating system and street cameras with facial recognition capabilities, technology reports coming out of China have raised serious concerns for privacy advocates. These concerns are only heightened as Chinese investors turn their attention to the United States education technology space acquiring companies with millions of public school users.

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?Why an iTunes Model for Online Learning Is Bad for Educators

In 2017, Stephen DeRue, dean of University of Michigan’s Ross School of Business, wrote a Forbes column arguing that, in order to make higher education more affordable, we needed to move towards an “iTunes model for education.”

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